A Pawsitively Exciting Journey: Naturo's 2024 Rebrand Unveiled

A Pawsitively Exciting Journey: Naturo's 2024 Rebrand Unveiled

Hello, fellow pet lovers! We are thrilled to be the bearer of some exciting news that will undoubtedly make tails wag and whiskers twitch – Naturo, our beloved natural pet food brand has got a fantastic makeover!


The Heart Behind the Rebrand:

At Mackle Petfoods, a family business with over 50 years of expertise, we have been working hard behind the scenes to deliver new and improved products that we believe you and more importantly, your pets, will love. While keeping all the core aspects and flavour that you trust and your pets love, we set out to refresh and elevate our Naturo pet food. This isn't just about a new look; it's a commitment to excellence in nutrition, quality, and, of course, the well-being of our beloved pets.

A Taste of the New Naturo Experience!

Introducing some mouth-watering enhancements to our already popular recipes:


  • Meat content has increased in our Naturo dog 400g trays and 150g pouches to 65%, delivering the essential amino acids and proteins pets require for healthy maintenance, growth, and repair of body tissue - as well as being delicious!
  • Everyone understands the importance of a healthy, well-balanced diet and this is no exception for pets. We have a new vibrant mix of fruit and vegetables in our cans including blueberries, sweet potatoes, carrots, mixed peppers, and garden peas which are packed with essential vitamins and minerals to help maintain your pet’s health.
  • Pomegranate and cranberries are superfoods that pack a powerful antioxidant punch which is important for maintaining overall health and vitality, helping fight against oxidative damage. We have included pomegranate and cranberry powder in our new range to provide additional antioxidants, along with those delivered from the fruit and vegetables.
  • Digestive health has been a hot topic in recent years, with ever-evolving research into the realm of gut microbiome. Not only is it important that our pet food contains all the nutritious goodness pets need to thrive, but we also understand the importance of a healthy digestive system to absorb and use the nutrients for their special roles within the body. Our new Naturo range includes yeast and chicory root to provide prebiotic fibers (MOS and FOS, also known as Mannanoligosaccharides and Fructooligosaccharides) to help promote good gut bacteria and aid healthy digestion.
  • Whether picking up after your pet in the park or dealing with a litter tray, yucca has been added to Naturo recipes to help reduce nasty smells from their stool. Yucca is a dietary fiber that binds to components in stool that are responsible for the pungent odour which, let’s be honest, is the least pleasant part of owning pets.

Revamping the Range:

Not only have we been working hard on new improvements to existing loved products, but we have also been cooking up a storm on new products, to maximise variety for your pet’s diet and better suit their stage of life. Naturo premium chunks in gravy have now launched in 100g pouches! Perfect for all dog breeds who love our gravy cans, these pouches are conveniently sized so there is no fuss saving food for later. They could also be a tasty topper for dry food. By high demand, we introduce our new 400g puppy Grain-free chicken tray for larger puppy breeds.

Naturo’s brand new pouch range for cats of all ages, from kitten to adult, senior, and even indoor sterilised cats, there are recipes to suit all stages of your furry feline’s life. All the essential nutrients your cats require are delivered in our new convenient 85g pouches, ready to tear and share with your pet.

In conclusion, the Naturo rebrand for 2024 is more than just a makeover – with enhanced nutrition, exciting new products, and a commitment to sustainability, we at Naturo set the bar high for pet food excellence.